Have you ever thought to stop the world for a moment ? Stop the noise all around, the footsteps of the people, traffic, only your breath.Then smell the wind, the city, the softness of the hair on the shoulders or a silk dress down to your feet. These two extraordinary geniuses: Jamie Beck and Kevin Burg who founded Cinemagraph, work by freezing moments. I think those pictures of the future. They are stunning images of incredible perfection, reaching the audience by touching it. These pics are alive... not only 3D photos! Welcome to the future of photography.
A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn't until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha "it's more than a photo but not quite a video".
Beck and Burg named the process "Cinemagraphs" for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own.
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