From the mid-forties the United States Brewers Foundation ran a series of ads in the weekly and monthly consumer magazines to promote beer drinking at home. The ads were called Home life in America and each featured an illustration of white middle-class folks having a good time…thanks to the beverage of moderation. The leading commercial artists of the times were used including Douglas Crockwell (he did seventy paintings) Steven Dohanos, Haddon Sundblom, Mead Schaeffer, John Gannam, Fred Siebel, Pruett Carter, Ray Prohaska, Austin Briggs and Glenn Crober.
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