Books tell stories that are worth communicating. Care label, the premium jeans brand created by denim insider Leopoldo Durante and lifestyle guru Lapo Elkan, tells its story though the photo book "We Care". At White Homme in Milan, on January 2011, the authors have introduced the 100 page photo book published by HABACUS.
The book's authors explain how the book was born.
"It is photo book that speaks about our collaboration," says Leopoldo Durante. "It comes from the meeting of two different points of view on denim: mine is tough and pure; Lapo's is more refined and interpreted through a more tailored approach."
|Leopoldo Durante and Lapo Elkann (Care label) Ph Anna Fabroni|
In the book there are the same values that characterize the brand: love for the product, culture, extreme care, constant research, authenticity and innovation. Infact the brand is characterized by a great attention to details, top quality selvage denims, plus copper buttons and a back patch (paper patch) that after washing show the brand's logo and identity.
|Leopoldo Durante (Care label) Ph Anna Fabroni|
From 2011 the brand will focus on a relaunch and international distribution strategy thanks to a 10-year licensing agreement with italy-based We Do Srl for distribution and production.